Restaurant chain Denny’s is taking a big leap into the future with the launch of its innovative platform «It’s Diner Time», which includes an augmented reality (AR) experience for its customers. Now, diners can see their food before ordering thanks to cutting-edge AR technology that has been implemented in the redesigned menu.
Futuristic menu with AR technology
This menu includes classic dishes such as the famous «Moons Over My Hammy» and «Build Your Own Burger», but what makes it truly innovative is the AR feature that brings each listed item to life. In addition, customers can enjoy exclusive offers, interactive opportunities, and learn about the brand’s 70-year history simply by scanning a QR code that will direct them to Denny’s app or website.
Photo: The Daily Meal
Where will it be available?
The AR feature will be available at all locations across the United States and can be requested through the brand’s website and its new iOS and Android applications. Denny’s Rewards loyalty program members can enjoy exclusive offers, discounts, and birthday «gifts» via email.
Photo: Adweek
Furthermore, the brand has launched new online merchandise via DinerDrip.com, so brand enthusiasts can show their loyalty.
Denny’s consumers are Gen Z
Denny’s CEO Kelli Valade has noted that the company is committed to innovating and enhancing the overall experience for its guests. The introduction of a cloud-based point-of-sale system will be the next step in technological evolution.
In a world where most of consumers are millennials and Gen Z, the brand strives to be inclusive and diverse. «It’s Diner Time» focuses on providing a homely experience for all guests, regardless of their background or age.
Photo: Marketing Partnerships
Denny’s President John Dillon has emphasized that the new «It’s Diner Time» platform is the embodiment of what the Denny’s family represents: a welcoming and authentic place where diners can celebrate important moments in their lives.
With its innovation in AR technology and commitment to inclusion and diversity, Denny’s has positioned itself as a modern and forward-thinking brand in the restaurant market. It’s time to enjoy the augmented reality experience on your next visit to Denny’s!
