February is a busy month with multiple events competing for attention. Bumble and Worthi launched the #LoveLetterToBlackWomen campaign to celebrate Black women’s stories. The campaign aims to change the narrative of Women of color. People in charge of the campaigns often relegate them to the role of supportive characters. This happens in traditional love stories. The goal is to create content that puts Black women at the forefront.
Bumble, a dating and social networking app prioritizing women, creates content that highlights Black women at the forefront and changes the narrative.
Bumble has committed to support marginalized users and this campaign is no exception. The company founded itself with equality in mind and partnered with Worthi to elevate Black women and generate positive conversation. The campaign features videos created by Black creators and others who have respect and love for this cause.
Bumble is a dating and social networking app. The company is founded on values of healthy and equitable relationships. Bumble promotes kind connections between users. The app distinguishes itself from other dating platforms. Bumble prioritizes safety, equality, and respect.
The company has also provided monetary support for underrepresented communities. Bumble has partnered with the James Beard Foundation to host mix-and-mingle events at Black women-owned and led restaurants.
The #LoveLetterToBlackWomen campaign is a celebration of Black women’s greatness, empowering them to be the main characters of their own narratives. The campaign started in February but has a significant impact beyond the month, continuing Bumble’s commitment to supporting marginalized users.