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MBL and Gen Z

MBL and Gen Z: The Campaing Strategy

Baseball has a rich history, so we’ll tell you the relationship between MBL and Gen Z. Its tradition presents a challenge to modernizing its

Black Women

Bumble Empowers Black Women

February is a busy month with multiple events competing for attention. Bumble and Worthi launched the #LoveLetterToBlackWomen campaign to celebrate Black women’s stories. The

Spectrum Launches AI tool to Help Small Businesses Create Attractive and Effective TV ads

Spectrum Reach, the advertising sales arm of Charter, has launched a new AI tool to help small and medium-sized businesses generate and place television commercials. The platform, developed in collaboration with AI video startup Waymark, extracts information and images from the web and social media to create a video ad for a particular business, complete with AI-generated copy and voiceover, allowing small businesses to create attractive and effective TV ads that were not possible before.

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